About

Focused on demi-fine jewelry we aim to bring you quality only in a contemporary environment. We are mainly online, but we pop up here and there.
about juuls juuls
everyday luxury

Launched in 2015 with the idea of creating a digital platform filling the gap between fine and costume jewelry, JUULS JUULS offers demi-fine jewelry collections made in 14kt gold at fair prices. We believe in treating ourselves, because now more than ever who doesn't want to invest in quality, long-lasting pieces? With a modern woman in mind, our assortment consists of a curated selection of niche designers next to our in-house brand JUULS & KARATS. We also regularly introduce exclusive capsule collections in collaboration with friends from around the world. Discover today Fantômas our newest collab with Sara Esther.

demi-fine for modern woman. Treat yourself.

let's find your everyday luxury, ask us anything

your concierge